Saturday, June 11, 2011

Communication Services Group

Grace Swe Zin Htaik (MD)

Here, on behalf of the Board of Director of Communication Services Group Co Ltd, I would like to express our heartfelt gratitude to our clients for the trust they have been placing in us.
Since 2000, we were lucky to have quite a number of opportunities to proven our PR expertise and serving our networks to local companies, international companies, local NGOs, INGOs and UN.
We experience in a number of various media related fields and provided PR consulting on a number of topics with innovative concept. We believe that the length of our service agreements is proof of the positive effect of our activities on our clients’ business and one way or another helping those vulnerable groups in country as well.

Grace Swe Zin Htaik
Managing Director
Communications Services Group Co Ltd

Basic Information

Communications Services Group Company Ltd (CSG)

Established in 2000
Local own company 100%
Current permanent staff: 10
Operating in Yangon, Myanmar
Company Registration number: 130/ 2000-2001
Bank account number: Myanmar Foreign Trade Bank: 44218 (SZH@YLWW)

Contact Address: Room no. 910, 9 th Floor, La Pyait Wun Plaza, Signal Road, Dagon Township, Yangon
Ph: 951-370836-9 Ex: 816

Communications Services Group Co Ltd (CSG) was founded with 5 founders in 2000 in Yangon as a services company registered with Ministry of National Planning and Economic, Union of Myanmar.

Our Merits

Unique and creative solutions that meet the clients’ expectations not only by realizing the clients’ business
Objectives, but particularly by our strict adherence to the ethical principles of public relations
Continuous search for opportunities beyond the agreed communications and business objectives
Creative approaches to the clients’ special needs in order to find unique and tailored communications solutions as a result oriented
Team work based on the implementation of progressive communications disciplines based on instant access to personal and information resources of its own network
Professional quality of services provided by a highly motivated team

Our Strengths
Creative work with information
Professional and strictly ethical relations with the media
Courage and readiness to communicate on behalf of a client in crisis
Expertise and professionalism
Unique solutions
International know-how, combined with experience in the local market
Wide ranging contacts
Flexibility and attainability
High-tech PR

CSG provides services in two major areas:
a) content management for print and audio/video productions and
b) disseminating messages through print, audio/video and performing arts
Inline services

Media Relations
PR Strategy Consulting
Brand Building
PR Tools and Support

Media Relations
There is no such thing as an information vacuum. When there is a lack of hard information, hearsay fills the gap. The ability to promptly communicate key messages to target audiences can improve perceptions of products and services, but only assuming the basic ethical principles of media relations are respected. It is only these principles which can provide a long term professional relationship with media representatives based on the quality of information. Building media relations is surely no secret veiled in magic.
Well managed media relations have a major positive impact on company reputation and should not be neglected under any circumstances. Strategy and tactics in media relations are always reflected in CSG signed PR activities. Our media relations specialists have extensive experience in this field
Apart from company press spokespersons, it is also members of the board or other managers or employees who act as a company’s spokesperson. Formulating and communicating key messages is a matter of drill, not talent, and it can be learnt. All communications programs are based on knowledge of media relations and public appearance principles. CSG provides such training and maintains an extensive list of prominent alumni of our training sessions.

Media Monitoring Analysis
Media Trip
Media Training
Media Monitoring
Key Message Development
Q&A development
Press Release Writing and Targeted Distribution
Developing IEC (print/A-V)
Press Conference
Media Approval & Placement
Spokesperson Service
PR Strategy Consulting
Strategic consulting in public relations as understood by CSG focuses on the ability to identify and exploit communication opportunities. Utilizing the identified communications opportunities helps our clients forge existing and build new relationships with their customers and/or suppliers. We provide PR strategic counsel to board members, top management, marketing departments, internal communication departments, human resources and advocacy departments.
Internal Communications
Measuring PR Effectiveness
Identifying Communications Opportunities
Identifying Sponsorship Opportunities
Investor Relations, Annual Reports
Business to Business

Brand Building
Brand and Reputation Consulting
Brands cast a magic spell on customers. The brand is one of the main attributes when a customer is deciding whether to buy a product or not. A well established brand does not require discounts or “special offers”. A strong brand is perceived by a customer as undiscounted quality. Brand building is a long term process which should lead to changes in customers’ perceptions and expectations, and, in the end, to a desired change in customer behavior. Brands apply to fast moving goods, as well as business to business products and services alike.
In providing services we build on our experience with the local media market and the bulk of information and research data gathered by partner agency, MMRD, the company regularly conducts research on customer behavior (e.g. the media consumption habit, target group behavior etc.) and on the effect public perceptions of chief executive officers have on company reputations. We provide our clients with creative solutions that help effectively communicate key messages to key audiences, while positively affecting clients’ business results.

Product Marketing PR
Product/Brand Market Launch

PR Tools and Support

Production companies usually propose clients ways of delivering what is demanded from them. CSG, however, provides services at an earlier stage of planning and helps clients search for the most effective ways to communicate key messages. Such an approach brings lower costs and effective results with media result.
CSG's services provided in this area cover event management, internet surveys, brochures, leaflets, newsletters and invitation design. In all our activities we seek to produce materials and events which the participants will not forget after the “curtain comes down”. CSG provides clients with top class services especially innovative production services. In 2006 for example, CSG prepared and managed the first ever TV campaign broadcasting 4 clean messages.
CSG puts emphasis on the most important element of production management, which is building an interactive relationship between a client and its key audience. In our understanding, public relations is built on a dialogue with target audiences and the communications tools applied should respect this.
Mail Merging
Information Documents
Event Management

There can be situations in Public Relations when one cannot rely on the media’s interest to deliver important information, placing an eye catching and creative ad can help significantly to make a bigger pie of market share. Along with other companies within CSG has extensive experience with communications via advertising.
We provide our clients with counsel regarding advertisements in media management, improving company reputation, brand building and business to business relations, as well as litigation support.


UN Peace Volunteer Centre (Seoul)
Ministry of Health (MOH)
Ministry of Information (MOI)
Central Health Education Bureau (CHEB), DOH
Myanmar Motion Picture Enterprise (MMPE), MOI
Myanmar Motion Picture Organization (MMPO)
International Institute of Abhidhamma (IIA)
Kamayut (


CSG has experience of design developing for health and social related media campaign as following:

2010 Organized to provide a brand presenter for Ovaltine in Myanmar and Cambodia from March 2010 to March 2012
2009 Organized to develop World AIDS Day 2009/ 2008/ 2007 posters, postcards and notebooks for UNAIDS
2008 Assisted to develop Design Document on Awareness Campaign to promote
peace through interfaith for International Institute of Abbhidhamma
2008 Organized a piano concert with three Burmese and three French pianists at
Festival du Lind'Art Recontres autour d'un piano for "Association Musique et
Montagne" at Haute Savoir, France
2008 Coordinated to do presentation on "4 clean project design and its impact
(2006/2007)" for Regional Communication Workshop by East Asia and Pacific
Regional Office/ UNICEF in Cambodia
2007 Developed Production Design for Trafficking movie entitled "Heaven in the
Dreams" for AFXB
2007 Provided Narration of TV documentary entitled "Water as Good as Gold" for
IDE to promote foot pumps (International Development Enterprise)
2007 Organized Myanmar-Korea Film Symposium in collaborating with UN Peace
Volunteer Centre, Seoul, Republic of South Korea and Myanmar Motion
Picture Organization
2007 Produced three animations and 2 short movies targeted to under 5 for Central
Health Education Bureau, Ministry of Health
2006 Directed and produced 10 episodes mini TV series entitled "Aromatic Flowers"
for Medical Education Centre, Ministry of Health
2006 Produced four health educational short movies, subject to promote Bird Flu
messages, for CHEB, Ministry of Health
2006 Organized to present seven Myanmar movies as a country of focus at 3rd Eye
Film Festival, Mumbai, 2006.
2006 Developed and organized awareness campaign to promote 4 clean messages for Social mobilization project of UNICEF/ CHEB, MMPO 2006-2008
2006 Organized Myanmar Film Festival (2006) in Bangkok, Thailand with seven
English subtitled Myanmar movies
2006 Organized to send 2 Myanmar candidates to participate to Produire Au Sud
Workshop of 4th World Film Festival in Bangkok, Thailand
2006 Organized to send 2 Myanmar candidates to participate to Sports Turf
Management Training conducted by New Zealand Sports Turf Institute in
Singapore for Myanmar Cricket Federation
2005 Coordinated to participate one Myanmar team by sending short 2D animation production subject to malaria prevention to the 60th Anniversary of UN Animation Competition in Bangkok, Thailand
2004 Facilitated and performed for 100th episodes of Thabyaygone Ywa Health
Education Drama Production at Faculty of Human Right, University of Chiang Mai
2003 Coordinated to present HIV movie entitled "Myself, Other, Men and Women" at
KL Film Festival for Peace and Human Right in Kuala Lumpur, Malaysia
2003 Prepared and presented paper on "HIV messages for Migrants in Myanmar" at
Conference of theories and strategies for Modern Migrant Pattern in
Southeast Asia, organized by University of Paris IV and Ministry of Research
in Paris, France
2003 Participated to develop Marathon Campaign on "Amazing Life without Drugs"
for UNODC (United Nations Office on Drug & Crime)
2002 Coordinated to send Myanmar candidate to participate to Media Leadership Program PCI/USA-LA 2002
2000 Coordinated to send Myanmar candidate to participate XIII International AIDS
Conference in Durban, South Africa

2007: MD of CSG was awarded as an Ambassador for Peace by Universal Peace
Federation, New York, USA for her social contribution partially through CSG
2002: The Best PSA Award of Student Film Workshop, 2002/ USCLA for HIV animation
entitled "Condom Superman"


Company Registration Certificate from Ministry of National Planning & Economic Development
Membership of Chamber of Commerce, Union of Myanmar
BOD (Board of Director, CSG)

1 comment:

Joe K.M Oo said...

Aunty Grace,

Thanks for your tireless work to be an informative with your active role in our community, and I hope BYA to join in your effort with outreaching youth association.

-Kyaw M. Oo "Joe"